Blog-Focused Communications Plan for Little Burgundy Reimagined
A campaign to celebrate the legacy of the 1968 documentary Little Burgundy by Bonnie Sherr Klein and Murice Bulbulian would be a great way to show resilience and cultural vibrance. Little Burgundy Reimagined is an initiative as a blog campaign that supports the mission of honoring Black history, which fosters a creative community and intergenerational dialogue, through storytelling and community connection. The blog will serve as a way to serve the key platforms within this media kit by drawing attention to the project and its impact.
Spokespeople and Content Ideas:
Key Spokespeople (Real and Fictionalized)
- Hugo DeVoir- A fictional jazz musician who lost his home due to the redevelopment. He shares his story and stories of how he managed to provide for his family being a black musician.
- Daisy Elithia Peterson Sweeney- A Canadian musical teacher and piano instructor known and loved for having taught many great jazz celebrities and being involved in her community in Little Burgundy.
- Elder Grace Joseph – A fictional elder involved in his community and a former activist who always shares his experiences of racism in Little Burgundy.
- Joseph Noël Doudelin- A Canadian who lost his land due to the expropriation letter from the government back in 1967.
Blog Post Ideas
- “Jazzing to Justice: Why Little Burgundy Still Matters”
A deep dive into Joseph Noël Doudelin and the historical impact of the 1967 expropriation letters and how they remain relevant in 2025. Includes evidence of many losing everything and how the rich could afford a normal life while others were struggling just to bring food to the table. - “A Note with Hugo: Music is a Core Memory”
A story that explores how jazz continues to be a way to show cultural resistance and storytelling. - “Through My Keys: Sweeney’s Journey as a teacher with many successful students”
A tribute to Sweeney by her students and community and how she was involved in helping her community - “Our Little Voices: What Little Burgundy Means to Us”
A collage of photos throughout time and students from schools can share their response to: “What does Little Burgundy mean to you?”
Content Calendar
| post title | date | time | theme/ focus |
|---|---|---|---|
| “Jazzing to Justice: Why Little Burgundy Still Matters” | May 15, 2025 | 11:00 AM | Legacy and historical context |
| “A Note with Hugo: Music is a Core Memory” | May 22, 2025 | 3:00 PM | Behind-the-scenes creative process |
| “Through My Keys: Sweeney’s Journey as a teacher with many successful students” | May 29, 2025 | 09:00 AM | Tribute and storytelling |
| “Our Little Voices: What Little Burgundy Means to Us” | June 5, 2025 | 01:00 PM | Community impact and engagement |
| Publication Frequency: Weekly on Thursdays Platform: Blog section (integrated into the media kit) | – | – | – |
Audience Feedback and Engagement Strategy
We have to ensure that all content remains engaging and relevant. This is why the campaign will be implementing multiple strategies to collect audience feedback:
- Comments Section: This will enable comments on each blog post with active moderation. All readers can share personal stories, reflections, and questions.
- Feedback Posts: This will be a three-question pool at the end of each blog asking about the clarity and emotional impact along with interest in future topics.
- Google Analytics will be used to monitor the engagement metrics such as time on the page the bounce rate, and click-throughs to feature multimedia content of the blogs.
- Social media threads in each blog will be paired with the discussion prompt on Instagram stories, Twitter, and Facebook. This is to draw the audience’s opinion and anecdotes.
Feedback Loop: All comments and pull responses will be reviewed weekly by the content team. all post receiving High engagement or very specific request will be informed in future blogs and Outreach. as an example if a Blog about youth perspective draws a strong response there will be a follow-up piece with highlights on that community with actions.
Justification: Building Trust Through Storytelling
The blog campaign is central to establishing transparency and connection between the organization and its stakeholders. By:
The block and pain will be central to establishing transparency and give connection between the organization and each stakeholder. This will be done by:
- Behind-the-scenes insights for work and mission
- Elevating stories and lived experiences in Little Burgundy
- Showcasing voices from the community
Blogging will also allow for accessible human-centered content that the organization will be able to operate. When audiences see reflections of their own experiences, they are most likely to be exposed to untold history and trust the values and engagement of the initiative of its growth.
Content from blogs can be repurposed into social media posts, educational material, press quotes, and grant applications. Making it more powerful, sustainable, and able to reach a wider audience.